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Case study: Amanda Palmer and the power of the internet
By Charlotta Hedman Amanda Palmer isn’t afraid of doing things differently. She started out performing as a living statue in her 20s and formed the Dresden Dolls in 2000. But her big breakthrough came...
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Artists beware: Myspace is going down
By Charlotta Hedman It’s a truth universally acknowledged that any self-respecting musician must be on Myspace. Everyone still remembers that possibly fabricated Arctic Monkeys-success-story, but that...
View ArticleVideo interview with singer-songwriter Ana Free
Music 4.5 blog editor Charlotta Hedman met up with singer-songwriter Ana Free a couple of weeks ago to talk about Youtube fame and how to use the internet to build a career. Ana might be young, but in...
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“Milking your fans”– building and monetising your audience
Moderator: Tim Bradshaw, digital media correspondent, Financial Times. Atan Burrows – mflow, Marie-Alicia Chang – MusicMetric, Clive Gardiner – We7, Steve Jelley – Videojuicer and Plushmusic.tv, Simon...
View ArticleIf social networks were real people
If you’re an artist or an entrepreneur (or just anyone trying to get noticed) someone has probably told you to start using social media and social networks. This is supposedly the way to fans, fame and...
View ArticleMusic 4.5 Social Music – as it happened
[View the story "Music 4.5 Social Music, 20 November 2012, Lewis Silkin offices, London" on Storify]
View ArticleHow to win at content marketing
Content marketing is a new buzzword in the world of digital marketing. But what is it and how can the music industry use it to their advantage. To find out more we’ve talked to Marcus Taylor, founder...
View ArticleWhat Facebook’s plans to bring billions online will mean for music
Facebook founder Mark Zuckerberg has teamed up with Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung, among others, to lower the cost of mobile data. The initiative aims to bring internet access...
View ArticleAn actual teenager speaks about social media
All those social media experts who try to figure out if Facebook is dead or Twitter can really drive sales can now relax. A teenager has spoken. Here is what “an actual teen” thinks about social media....
View ArticleYoutube stars are earning more than you and almost everyone else as well
In the ten years since Youtube launched the platform has revolutionised how we create, share and consume video content. It’s now rivalling TV and its young stars are among the most influential...
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